Swim Homes
Crafting the Perfect FSBO Property Description

Crafting the Perfect FSBO Property Description

3 Minute Read
By Connor
Guide

Writing the Perfect Property Description for Your FSBO Home

You've decided to sell your home yourself, and now you're staring at a blank screen, wondering how to capture your home's charm in words. Don't worry – you're not alone. As a for-sale-by-owner (FSBO) seller, crafting an engaging property description is one of your most powerful marketing tools. Let's break down exactly how to write a description that will make potential buyers eager to schedule a viewing.

Structure Your Description in Three Short Paragraphs

1. Opening (2-3 sentences):
Start with your home’s standout feature and basic specs. End with a lifestyle benefit.

What to Include:

  • Lead with your home's standout feature.
  • Include essential specs (beds, baths, square footage).
  • Add one unique detail that sets your home apart.
  • End with a broad appeal to lifestyle.

Example:
"Welcome to your dream townhouse in the heart of Mississauga! This freshly painted 3-bedroom, 2.5-bath home boasts a spacious open-concept layout perfect for modern living. Enjoy relaxing evenings on your private deck overlooking the serene backyard."

2. Key Features (3-4 sentences):
Highlight upgrades, premium materials, and essential amenities.

What to Include:

  • Mention major upgrades or renovations.
  • Highlight premium materials and finishes.
  • Focus on functional spaces (kitchen, bathrooms, storage).
  • Include special features like smart home tech or energy-efficient systems.

Example:
"The updated kitchen features quartz countertops, stainless steel appliances, and custom cabinetry. The primary suite includes a walk-in closet and an ensuite bath with a double vanity and soaker tub. Additional highlights include a finished basement perfect for a home office or rec room, and a new roof installed in 2023."

3. Location (2-3 sentences):
Mention nearby amenities and invite buyers to act.

What to Include:

  • Mention key amenities (schools, parks, shopping).
  • Highlight community features (trails, pools, playgrounds).
  • Note commuter-friendly aspects (highways, transit).
  • End with a call to action.

Example:
"Situated in a family-friendly neighborhood close to top-rated schools, parks, and shopping centers. Commuters will appreciate quick access to major highways and public transit. Don’t miss this opportunity—schedule your tour today!"

Use Specific Language

Instead of: "Nice kitchen"
Write: "Chef's kitchen with Wolf range"

Avoid These Common Mistakes

  • ALL CAPS or excessive punctuation
  • Vague terms like "won't last long!"
  • Abbreviations (except in headlines)

Essential Elements to Include

  • Square footage
  • Number of bedrooms/baths
  • Key recent updates
  • Specific materials/brands
  • Outdoor features
  • Price and contact information

Remember, your property description is often a buyer's first impression of your home. Take the time to craft it carefully, and you'll be more likely to attract serious, qualified buyers to your FSBO listing. A well-crafted description showcases your home’s best features and makes it stand out from the crowd.